.Manly Bands is a direct-to-consumer seller of guys's rings. The provider launched in 2016 after John Ruggiero, the co-founder with his other half Michelle, could not find an ideal wedding celebration band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our experts discussed the provider's starting, unique ring products, and even more. Ever since, Manly Bands has actually gotten its own supplier. The production of rings from, state, Jack Daniel's scotch gun barrels or Fender guitar strands produces convincing video recording, points out Ruggiero, best for narration on social networking sites and somewhere else.The whole entire sound of our chat is embedded listed below. The transcript is actually modified for duration and quality.Eric Bandholz: Offer our team a rundown of what you perform.John Ruggiero: My better half, Michelle, as well as I began an online ring provider knowned as Manly Bands in 2016 to handle a problem of wedding event bands for men. Our experts were only wed. I have sizable fingers and could not locate a ring that I ased if that was actually not overpriced. My possibilities were buying coming from a magazine or even having one thing customized.I ended up purchasing from a web site. The band showed up in a standard mailer, without any box or even customer care. It was actually an unpleasant knowledge through today's ecommerce requirements.Our company received wed, transferred to Fla, and needed to have a task. Our team told our own selves, "We are actually each business owners. Why do not our team make our personal organization?" Our experts explained the kinds of troubles our experts 'd observed as well as how to resolve all of them. My ring knowledge arised, and also our team chose to try to solve it for various other guys.Our objective when we started was actually to pay out lease. Our company thought making a couple thousand bucks a month from this will be actually great. Our company considered it a way of living company, not high-growth. It was just Michelle and also me in our garage designing rings and delivering all of them bent on customers. We had appealed one thing. Our information reverberated along with leads.Michelle and also I create an outstanding crew. I create tips, and she's the implementer. A considerable amount of our results visits her artistic mind. She names the rings and also cultivates personalities. She connects the bands to customers. Describing a ring exclusively as "eight-millimeter black" failed to suffice.Our experts created bands coming from unique materials, including Port Daniel's gun barrels or even exclusive steels. Your business removed. Ever since, our company have actually grown considerably. Our experts right now have over 55 folks in the Manly Bands household. About half of those are ring craftsmens who operate in our just recently acquired production store in Utah.Bandholz: When did you get a supplier?Ruggiero: About a year as well as a half ago. Our experts had actually been their client for several years, so we knew them well. Most of their company was wholesale, which failed to passion our company-- visiting mom-and-pop jewelry experts. They retained their retail clients and trademark name. We acquired some of their resources as well as took over employees.Inducing a manufacturing staff has been one of the very best factors our experts have actually done. It is actually been fabulous to go out there and also see them bring in rings out of Fender guitar strands or even steel from an M1 Abrams storage tank.Bandholz: Just how does in-house production impact advertising?Ruggiero: It's been actually large. Taking a camera to the opposite side of the office and shooting the team making use of turrets to cut the metallic rods or whiskey barrels right into bands creates extraordinary video clip. We have our cam staff out there all the time. We make use of that footage on our social media sites and also in our advertisements as well as bulletins. Our company make an effort to promote that since a lot of business in the guys's ring area don't produce. They lose ship or order from abroad and after that ship it out. Yet our team desire it to last a life time and be actually something individuals can take honor in.Our experts have actually possessed a considerable amount of effectiveness along with our military heritage collection, where our team source one-of-a-kind army components. Our team have the M1 Garand rifle sell, the wood component, from World War I. Viewing our crew placed that in the lathe and also cut a piece out for a ring is actually intriguing.Our advertising and marketing for those bands discuss the history, the soldiers, where the tool was actually used, as well as things like that. My wife and also I analyzed filmmaking in university. Our company utilize our abilities to inform and also narrate. As an example, I just recently obtained an email from a consumer that shared that his grandpa made use of to drive M1 storage tanks. The consumer blessed one of those rings to his grand daddy, and they had very a mental swap. It's nice to help customers connect with their past and also produce something meaningful.Bandholz: Where can individuals buy a ring coming from you?Ruggiero: ManlyBands.com. We possess pictures on Instagram, also. I perform Twitter as well as LinkedIn.