.The reports in Google Analytics 4 can be challenging. Take, for instance, acquisition files-- the channels sending out traffic to your website-- at Records > Achievement. The part provides 2 forms of acquisition: user as well as web traffic (i.e., treatments).I'll address those documents in this article.Website Traffic Resources in GA4." User acquisition" vs. "Visitor traffic accomplishment".These 2 records in the Accomplishment part make known where each guest came from. Individual accomplishment exemplifies the first source that took the person to your site. Visitor traffic acquisition is the best recent.Mention a first-time site visitor came to your web site coming from clicking on a natural search directory. GA4 is going to organize that first check out in the "Organic hunt" channel for both files. However if she leaves behind and also returns a couple of times later on coming from a Facebook advertisement, GA4 will definitely note the second check out in the "Paid out social" network in the "Visitor traffic accomplishment" file and "Organic hunt" in "User accomplishment.".To put it simply, the "Traffic acquisition" document does not separate between new and returning individuals. It reveals the overall sessions as well as where each emerged. The "Consumer achievement" report reveals the complete users and also their first (first-time) source.Channels.Both reports show "nonpayment channel groups"-- traffic-source groups-- including:." Direct." Guests that entered your URL in their internet browser's hunt bar." Organic Search." Site visitors that clicked an all natural directory on Google.com, Bing. or even another online search engine." Organic Social." Website visitors that clicked on an all natural message on a social media web site." Email."." Paid Search."." Paid Social."." Suggestion." Guests that clicked on non-ad hyperlinks on 3rd party web sites." Organic Video recording." Website visitors who clicked non-ad hyperlinks on internet sites like YouTube, TikTok, and also Vimeo.For details on each stations, click the pop-down menus on each report. In "Individual Acquisition," click on the "First user default network team" menu and select "1st customer source" for the list of originating domains.For comprehensive sources of consumers, click on the "Initial customer nonpayment stations team" food selection and pick "Initial consumer source." Click photo to expand.In the "Web traffic Accomplishment" file, click "Treatment default stations group" as well as pick "Session resource.".For detailed sources of sessions, click on the "Session nonpayment network group" menu and pick "Session source." Click on graphic to increase the size of.The numbers may be actually different due to brand-new versus returning gos to.You can restrict both records to a solitary webpage using the "Include filter" option at the top.Select "Include filter.".Click on "Select dimensions.".Select "Touchdown web page + query strand".Select "contains" listed below "Suit kind.".Paste your webpage's URL slug (the component after the "/") or even any sort of word (such as "smaller") coming from that URL.The web traffic as well as customer accomplishment records will certainly right now show data for that URL.Limit the accomplishment mentions to a single webpage, such as this example for an URL containing "smaller sized." Click picture to enlarge.In most cases, the consumer as well as website traffic acquisition files are actually interchangeable. The differences, again, result from coming back visitors. No matter, the documents present the resources of website traffic-- stations that present your label and drive return visits.